PROGRAM & APPLICATION
The VETRN program includes mentoring support, guest lecturers in every class who come from the sales & marketing, business, finance, accounting, real estate, banking and legal communities, access to financing sources and a referral network of professionals who can provide services on a pro bono basis.
1: Introduction to Goal Setting
2: Setting Initial Strategic Growth Goals
3: Challenges and Stage of Small Business Growth
4: Financial Statement Analysis
5: Financial Analysis as a Business Tool
6: Understanding How Others See Your Financials
7: Identifying and Targeting Your Ideal Customer Base
8: Positioning Your Business Within a Competitive Landscape
9: Sales Strategies, Resources, and Systems
10: Human Resources
11: Access New Capital: Public and Private Financing
12: Accessing New Capital: Doing Business with Government & Anchors
13: Making It Real – Final Presentations (Your 3 Year Growth Plan)
- free tuition for all VETRN StreetWise ‘MBA’™ participants
- open to all veterans and their family members of established small businesses in MA, CT, RI, NH, and ME
- each cohort consists of 12 veteran small business owners or family members
- an industry or financial mentor is assigned from day one of the program
- guest speakers from the business, finance, accounting, sales & marketing, and legal communities
- access to the VETRN Professional Resource Network, including referred bankers, attorneys and investors
Upon completion of the VETRN program, the veteran small business owner will have completed and have vetted by industry, banking, sales and marketing, venture capital and other professionals, a three year strategic growth action plan that will provide him / her with every opportunity to be successful in growing his or her business.
VETRN has found, based on its experience in running this program, that it is critical for the veteran business owners to be assigned mentors from day one of the program. Mentors are carefully chosen based on industry background, financial and operational management skills, personality / ability and desire to see their Mentee succeed. Many of the Mentors attend classes with their Mentees and continue to coach them after the completion of the program.
Veteran business owners have greatly appreciated being able to attend a class with other veteran business owners to share similar experiences and to have a mentor who is an experienced finance professional or business owner from their industry working with them, including the ability to receive feedback concerning business issues and concerns that keep them up at night.
VETRN has an Exclusive Arrangement with Interise, a large Boston-based nonprofit, to teach the nationally-recognized, award-winning StreetWise ‘MBA’™ program to veteran cohorts. Interise now teaches a similar program nationally for the Small Business Administration. VETRN is making the StreetWise ‘MBA’™ curriculum available for veterans and family members to gain the business knowledge, management know-how, and relationships they need to grow their own small business and be successful. Participants who attend this program will emerge with successful, growth-oriented business strategies, after having completed over 100 hours of combined peer-to-peer mentoring, work assignments, and classroom training. The program focuses on areas that are vital to small business success, including financial and cash flow management, sales and marketing, human resource management, networking and contacts, financing, accessing sources of capital and government contracts.
Since 2004, Interise has been the go-to-partner with a proven model for accelerating economic and small business growth worked with partners to bring the StreetWise ‘MBA’™ to over 3,000 established small businesses in over 60 communities. In 2013 alone, business owners completing the StreetWise ‘MBA’™ program experienced an average increase in annual revenue of $486,000, received an average of $75,000 in new financing, and created new jobs at an average rate of 5x the rate of the private sector as a whole.
VETRN, in providing every opportunity for veterans to be successful, is making available resources not commonly available to small businesses. Every business must deal with a host of issues, including the need for startup capital or bank financing, dealing with accounting or legal issues, finding the right kind of employees, or learning how to get things done. That’s why we are tied in to a large network of professionals in the finance, legal, banking and business community with the type of resources you will need to be successful. These resources include attorneys, CPA firms, venture capitalists, investors, bankers, industry executives, corporate managers, business consultants, corporate CEO’s and CFO’s and others.
Program Graduate Testimonials
Submit the form below to apply for the VETRN StreetWise MBA™ Program if the following basic criteria match.
Are you a Veteran with a business?
Do you have an existing, in-operation business?
Can you commit to a regular schedule where you’ll receive coaching, mentorship and business advice?